Be radical. Customer Pulled Organisation: #CPO
We believe in a better world for your customers!
Have you ever experienced how good it feels to be an enthusiastic customer?
Over the past few years, some companies have excited and shown us how they think their products and services are “by the customer”. The Amazon principle is today a term for every entrepreneur. Netflix has revolutionized the world of entertainment and today stands for optimizing the customer experience. But even Bosch, Ikea or the screw manufacturer Würth inspire their customers in times of entrepreneurial uncertainty. They all have one thing in common: They have taken advantage of digitization, constantly questioning their business models, reorganizing work processes and changing their corporate and innovation culture. Where once everything had to be done right in Germany as an engineering country and developments took years, many processes work in sprint, in the principle of try and error. Simply doing is important. Be brave. And mistakes are allowed.
We are convinced that many companies today must be courageous, urgently need to modernize, be able to offer products and services even more exciting and think more strongly about the customer. How it works? We help you.
We give you a new perspective: Have you ever thought to say that you have to delete the word “must” from your vocabulary?
We will answer with you why you want to modernize, what you can do now and how to develop a long-term culture that will make your business sustainable.
The consumer determines your services and your organization. Are you flexible and fast enough to offer the requested services and products?
For many (digital) StartUps, it is self-evident today to be optimally aligned with their customers. Logical! For newly founded companies start on the greenfield and develop their complete business model.
However, already established companies are just the headache. The question of how to engage their clients in the development of new business models, what impact this has on their existing organization and how the workforce is involved, prevents many entrepreneurs from taking the necessary steps in a timely manner.
This is exactly where we come into play: Focusing on optimal customer focus is not rocket science, but rather works by focusing, lateral thinking and the passion to be different. We call this the Customer Pulled Organization and we have developed a consulting approach that puts your customer and you at the center – and turns your business on its feet.