STRATEGIC MARKETNG I BRAND MANAGEMENT I FMCG I B2B I B2C I POSITIONING I NETWORKING I AGILE I INTERIM MANAGEMENT
„What we see depends on what we look for“. That’s the personal motto of Anita Río Antas. Holding a degree in business administration, Anita is an all-round talent for marketing and communication. She has shaped and developed well-known brands in leading positions for more than 20 years.
Anita is a professional in strategic marketing – whether in large international groups or in family business, whether FMCG, B2B or B2C. She is familiar with the company side as well as the other side of the coin. From corporate identity, customer experience to positioning and PR: The experienced marketing expert has successfully developed, repositioned and communicatively accompanied both product and corporate brands.
“With the DPO approach (Demand Pulled Organization) we radically focus on the demand side. Because brands are no longer defined by corporate stories, but by what customers tell each other about them.”
As a brand expert, Anita is convinced that marketing and PR have to merge in order to integrate and execute authentic campaigns. In addition to the networking of different disciplines, exchange, communication on equal footing and agility are major keys to success for her.
Before joining b!z, Anita Río Antas worked intensively on the corporate side with well-known agencies and market research institutes. As strategic brand management consultant, she has advised brand owners and marketing decision-makers.